Avocado

What if the avocado had its own logo?

This self-initiated exploration takes one of the world's most recognizable fruits and turns it into a playful visual identity exercise. The goal was to see how the distinctive shape, texture, and character of an avocado could be reduced into a simple, memorable mark.

The concept plays with the avocado's instantly recognizable silhouette while exploring how minimal forms can communicate personality without relying on unnecessary detail. The result is a visual mark that feels friendly, organic, and instantly familiar.

Beyond the final symbol, the project explores the relationship between recognizable objects and identity design—showing how even something as simple as a fruit can become the foundation for a compelling brand concept.