Jochi

GreenLeJochi is a career platform built for ABA professionals, helping them compare salaries, discover new opportunities, and make more informed decisions about their careers.

The challenge was to reposition Jochi with an identity that felt credible enough for a professional career platform while remaining approachable and relevant to the people using it. The brand needed to communicate clarity and confidence without feeling overly corporate or institutional.

The new direction focuses on information as a tool for progress. A clean visual system, confident typography, and approachable design language create an experience that makes complex career information feel easier to understand and act on.

The identity was designed to work seamlessly across the platform, from salary comparisons and job opportunities to educational content and community touchpoints. Every element supports the idea that having the right information gives professionals more control over their next move.

The result is a refreshed brand that positions Jochi as a trusted career companion—helping ABA professionals navigate the market with greater clarity, confidence, and purpose.af is an inventory and warehouse management platform built for growing businesses. It enables teams to monitor stock levels, automate replenishment, manage suppliers, and gain real-time insights into inventory performance from a single dashboard.